Quick Links: About APAP and APAP|NYC+ | Registration | EXPO Hall | Showcases | Policies

About APAP and APAP|NYC+

  1. Why attend the APAP|NYC+ 2021 conference?

    The performing arts field has been upended, so you may ask, "Why attend the APAP|NYC+ conference?" As we plan for 2021 and into the future, It is precisely because everything has turned upside down that we---performing arts professionals---need to come together as a community.

    APAP|NYC+ will give you up-to-the-minute information, state-of-the-field knowledge and the support you need, we will address the "Red Alert" issues of this moment, we will highlight innovation and offer inspiration, we will break down industry silos in search of solutions, we will build resilience---professionally, personally, and financially, we will shine a spotlight on the artists, we will fuel collaboration, and we will reset and restart in 2021.

  2. What is the APAP|NYC+ conference?

    The APAP|NYC conference is the world's premier gathering of the performing arts presenting, booking and touring industry and the annual members conference of the Association of Performing Arts Professionals.

  3. Will the conference be online? Will there be in-person elements?

    In January 2021, APAP will offer a robust, online convening. Currently, we do not know what in-person activities might be possible as the current restrictions on in-person gatherings in New York City and guidance for New York City hotels prohibit large groups from gathering at this time.

  4. What is APAP?

    The Association of Performing Arts Professionals (APAP) is the national service, membership and advocacy organization dedicated to developing and supporting a robust performing arts presenting field and the professionals who work within it. Our 1,600 member organizations represent the nation's leading performing arts centers, municipal and university performance facilities, nonprofit performing arts centers, culturally specific organizations, foreign governments, as well as artist agencies, managers, touring companies, national consulting practices that serve the field and a growing membership of self-presenting artists and arts professionals not affiliated with an organization. As a leader in the field, APAP works to effect change through advocacy, professional development, resource sharing and civic engagement.

  5. Do I have to be an APAP member to attend APAP|NYC+?

    Yes. APAP|NYC+ is a members-only convening. However, now through June 2021, we are offering flexible membership options that make it easier than ever for you to join. If you are not yet a member you can join and attend conference at a discounted rate during the early bird registration. If you are new to APAP and an organization, you can learn more about membership here. Questions? Contact us at info@apap365.org.

  6. Who attends the APAP|NYC+ conference?

    In a normal year, more than 3,600 members of the performing arts field from 49 U.S. states and more than 29 countries attend the in-person conference. This includes presenting organizations, artists, agents, managers, vendors, consultants and more!

  7. I’ve never attended the conference and don’t know where to start. What should I do?

    • First, identify your goals for the conference. 
    • Next, look at the conference schedule and plan which professional development sessions you will attend. And, fill in the rest of your schedule with showcases that interest you.
    • If you are an artist, agent, manager, consultant or vendor, consider these additional ways to engage.
    • Attend one of our first-timer webinars designed for new members.

  8. How can I get bookings for myself or my artists?

    While there are many available opportunities to APAP members and registered attendees, consider these exhibiting, pitching and showcasing options to meet presenters and to showcase work.

  9. I am an independent artist or artist company without an agent or manager. Can I use my showcase as an opportunity to try to get the attention of an agent or manager?

    You should NOT use APAP|NYC+ as an opportunity to get the attention of an agent or manager. Agents, managers and producers have heavily scheduled days of meetings with presenters to book their existing artists. If you have chosen to showcase at APAP|NYC and have researched appropriate agencies, management companies or producers for your work, invite them to attend the showcase and follow up after the conference.

Back to top.


  1. How do I register for the APAP|NYC+ conference?

    • First, make sure you are a member of APAP and that your membership is current. You can renew your membership here. If you are not yet a member, you can learn more about membership here.

    • Next, when conference registration opens, you can register for the conference. Information coming soon!

  2. How much does it cost to register for APAP|NYC+?

    For the APAP|NYC+ 2021 conference, the registration rates are based on when you register for conference. You can register for the early-bird price of $150 until November 30, 2020. The registration rate after that time increases to $199. Of course, you must be an APAP member to attend conference. However, during this difficult time, APAP is making membership dues as flexible as possible. 

  3. But, how much does it really cost to attend APAP|NYC+?

    The good news about hosting an online convening is that it increases access to a greater number of participants from around the world. Otherwise, your costs are based on the activities in which you plan to participate, such as professional development intensives, the Virtual EXPO Hall, pitch sessions, and showcasing.

  4. What does my registration include?

    Your registration includes access to all sessions, networking activities visiting the Virtual EXPO Hall, and attending showcases. Your registration also gives you on-demand access to replaying content post-conference. All members other than Artist Access and Student members are eligible to register as an Exhibitor and reserve an EXPO Hall booth. All registrants other than Student member registrants can purchase a showcase listing in order for attendees to be able to access your showcase.

  5. Do I have to register online?

    Yes. You must register online using your own unique username and password. APAP does not accept any sort of paper registration form. If you are registering an individual other than yourself, you must log in and register using their username and password. Need help remembering a username or password? Get step-by-step sign-in help here.

  6. How do I pay for my registration?

    The easiest and most cost-effective way to pay is by credit card. A processing fee of $25 applies if paying by check or purchase order. Payment in full is required.

  7. What are the registration cancellation policies?

    You can find our cancellation policies here

  8. Are there registration discounts available?

    The easiest way to take advantage of APAP|NYC+ discounts is to register early. Review APAP|NYC+ registration rates and dates for the best savings! If you are new to APAP and an independent artist or unaffiliated performing arts professional, we have a special introductory offer available if you register by the Early Bird deadline (November 30, 2020). Full-time students can also register for a discounted rate.

  9. Does APAP offer scholarships or financial assistance to attend?

    Yes, we have a Participation Assistance Fund. More information will be available when registration launches. The program is based on contributions available for that year.

  10. I’m not registered for the conference. Are there other ways to participate in APAP|NYC+?

    If you aren’t ready to attend the main event, but want to learn more, you can attend our pre-conference on January 6-8, 2021. Many pre-conference sessions are free and open to the public, and our plenary sessions will be livestreamed on Facebook.

Virtual EXPO Hall

  1. What is the Virtual EXPO Hall?

    The APAP|NYC+ Virtual EXPO Hall is the global engagement hub for touring artists and companies, artist representatives, booking agencies, presenting groups, consultants and vendors. In the online environment, your "booth" is a page in the Virtual EXPO Hall of our conference platform where you can share information about your artists, products and creative services and capture leads based on who visits your booth. 

  2. When will the Virtual EXPO Hall be open and what are accessible hours?

    In the online environment, the Virtual EXPO Hall is an enhanced listing, and therefore, it is accessible "all day", which means attendees can visit your booth at any time and learn about your artists, but it is not required that you staff your booth all day. There are limited dedicated EXPO Hall hours each day during which we suggest that you staff your booth.

  3. Do I need to set appointments with colleagues in the EXPO Hall?

    We encourage you to set appointments with colleagues in order to get the most out of your experience and their time. Exhibitors schedules can become very busy so book those meetings early. Scheduling appointments increases the likelihood that you will be able to speak with the people you want to.

  4. How do I purchase a booth?

    To exhibit in this online environment, you register as a regular attendee first. And then once we have opened the Virtual EXPO Hall process, you can purchase your virtual "booth space" by modifying your registration. Artist Access members, Individual Performing Arts Professionals, and Student members are not eligible to purchase a booth.

  5. How much will my booth cost?

    At the APAP|NYC+ 2021 conference, there will be different options for purchasing booths, as well as pitch session slots and booth badges. Information on pricing is coming soon!

  6. How do I assign booth badges or purchase additional booth badges?

    You may assign and purchase booth badges online through registration. (Coming soon!)

  7. Who may use a booth badge?

    Only staff or the artists you represent are allowed to be given access to the conference via a booth badge.

  8. How many booths can I buy?

    In the Virtual EXPO Hall, you can buy as many booths as you like, but you probably will only need one.

  9. How will booths be organized?

    Booths will be organized alphabetically in the Virtual EXPO Hall under the "Exhibitor" section of the online conference platform. If you become a sponsor, your booth will also be listed under the "Sponsor" section.

  10. May I share my booth with another registrant?

    No. APAP has a strict no booth sharing policy. Only one company per booth is allowed.

  11. What can I put in my virtual booth?

    You may include marketing collateral in your booth by posting PDF files and along with links to your website and social media.

  12. How will attendees know I’m exhibiting and how will they find me?

    All exhibitors are listed on the online platform, attendees can find exhibitors listed alphabetically or by using the search tool.

  13. What other advertising or promotional opportunities are available to exhibitors?

    There are a number of ways to increase your visibility through sponsorship and advertising. View all opportunities here.

  14. Can I track who visits my booth?

    Yes, exhibitors can track visitors to their booth through the online platform. This is automatically included when you purchase a virtual booth.


  1. What are showcases at APAP|NYC+?

    Showcases are a top reason for presenting professionals to attend APAP|NYC+, and the online environment provides new opportunities for showcasing. Showcases at APAP|NYC+ are independently produced and provide artists, agents and managers the ability to highlight their work to a wide audience of influencers and decision-makers in the performing arts. Online showcases can take place at any time of day, can streamed as live performance or streamed as pre-recorded material with live chat. The more interactive for attendees the better! Online showcases also allow you to offer a replay for on-demand viewing after your showcase happens.

  2. How do I attend a showcase?

    All showcases will be accessed through the online conference platform. Unless otherwise noted, all showcases are free to APAP|NYC+ registrants.

  3. Why showcase at APAP|NYC+?

    In an online environment, you have the potential of reaching a wide and diverse audience of presenting organizations, potential collaborators, agents, and performing arts professionals from around the world. You can engage with APAP|NYC+ attendees through your showcase.

  4. How do I showcase at APAP|NYC+?

    At APAP|NYC+, showcases can be streamed as a live performance or streamed as pre-recorded material with live chat. The more interactive for attendees the better! As independently-produced events, you are responsible for the production and logistics around your showcase including selecting the platform of your choice on which to host the showcase. Depending on your experience with livestreaming and the complexity of the showcase production, this may take weeks to prepare or only a few days. APAP does not produce, curate or jury any of the showcases; they all are independently produced by APAP members.

  5. As a first-time attendee should I consider producing a showcase?

    In a normal year when we would have an in-person conference, we usually suggest that you come to APAP|NYC+ as a regular attendee your first time to understand and experience all aspects of the conference before you invest the money, time, and effort to produce and promote a showcase. However, in the online environment, the lower cost of participating may make the opportunity to showcase more accessible to you.

  6. What factors should I take into consideration before deciding to produce a showcase?

    There are many factors to take into consideration before choosing to produce a showcase. We suggest you ensure your work shows a high degree of artistic integrity, is performance-ready and that you can cover any costs related producing a quality showcase.

  7. What expenses do I need to consider in planning for a showcase?

    Just a few of the expenses to consider is the cost of your full registration and the cost of the showcase listing itself. Other costs such as livestreaming platform, space rental, equipment rental, etc. are outside of the purview of APAP.

  8. What artists may appear in showcases?

    Any artist can appear in a showcase. However, only artists who are APAP|NYC+ registrants or who are formally affiliated with an APAP member who is registered for APAP|NYC may purchase an official showcase listing.

  9. On which day should I plan to livestream my showcase?

    In an online environment, you can schedule your showcases at any time during the wider conference footprint from January 6-15, 2021. We highly encourage you not to schedule showcases at the same time as other conference events. View the conference Schedule-at-a-Glance here.

  10. How long should my showcase be?

    There is no single answer to this question, but it is strongly recommended showcases last no longer than an hour or one set. The length of your showcase should be made clear in all your promotions, and it's very important to start your showcase on time.

  11. How can I promote my showcase before and during APAP|NYC+?

    It's very important to do your research before promoting your showcases to a presenter. Make sure your emails and phone calls are targeted to presenters who are a strong venue and programmatic match. Utilize social media and if you are an exhibitor, promote your showcase at your booth. You can increase your visibility by purchasing a showcase listing and through sponsorship and advertising.

  12. Why should I purchase a showcase listing?

    Purchasing a showcase listing makes your showcase a part of the APAP|NYC + independent showcases. Showcase listings are shown as part of the official conference schedule and are easily accessible through the online conference platform.

  13. Can I track who attends my showcase?

    Showcasers have the opportunity to track attendees to their showcase through lead retrieval in the virtual platform.

  14. Do I have to be an exhibitor in the Virtual EXPO Hall to produce a showcase?

    No, you do not need to be an exhibitor to produce a showcase.

Back to top.


Back to top.