APAP|NYC 2020 Showcase: I Will Always Love You - Ashlie-Amber Harris by Adam Kissick/APAP

Quick Links: Why attend APAP|NYC+ | What is APAP|NYC+ | How to register | Sponsorship

APAP|NYC is the world's premier gathering of the performing arts presenting, booking and touring industry and the annual members conference of the Association of Performing Arts Professionals. 

Join us in January 2021 for a dynamic online convening.

Early-Bird Registration rates are extended through the conference!

APAP|NYC+ is a members-only conference. 

Not a current member? Join APAP or renew your membership before you register.*

You can find a full list of registration rates and types here.

*You must be a current member and registered to attend conference. Registrations without current memberships will not be refunded.

Join APAP Begin Registration Modify Existing Registration

Accessing the Conference on Swapcard:

  • If you have already registered, you can access Swapcard using the email you received after you registered.
  • Login to the Conference Platform and choose login as "Participant" using the same email you used to register for conference.
  • Having trouble? Contact us at apapnyc@apap365.org, and we can resend the Swapcard email to you.

Login to the Conference Platform

News & Announcements

More News
  • Dr. Fauci on "Public Health and the Re-Opening of the Performing Arts"


    In conversation with Maurine Knighton, Program Director for the Arts at the Doris Duke Charitable Foundation, Dr. Anthony Fauci joined APAP|NYC+ attendees on Saturday, January 9, 2021.

    Watch and Share Now.
  • Join the 2021 APAP Member Meeting online, Jan. 13 at 3:00 p.m. (EST)


    ALL current APAP members---whether you are registered for the APAP|NYC+ 2021 or not---are invited to join us at the 2021 Annual Members Meeting and State of the Association, this Wednesday, January 13 from 3:00-4:30 p.m. (EST).

    Learn More.
  • Conference registrants can access the conference platform through Jan. 31!


    You can now find the recordings of sessions in the Swapcard platform. Simply find the session in the Agenda or in the Pitch Session tab and into it to view. You can also replay Showcases and Pitch Sessions!

    Access Now.

Why attend APAP|NYC+ in 2021?

The performing arts field has been upended, so you may ask, "Why bother convening in January 2021?" As we look to 2021 and into the future, It is precisely because everything has turned upside down that we---performing arts professionals---need to come together as a community.

  • APAP|NYC+ will give you up-to-the-minute briefings, state-of-the-field updates, forecasts for the future, and the practical information you need to help you navigate the everchanging challenges presented by the pandemic.

  • Together, we will address the "Red Alert" issues of this moment, including public health, anti-racism, and the climate emergency.

  • Through an anti-racist lens, we will reimagine how to build a new performing arts ecosystem and stake our claim as an essential part of the economic recovery.

  • Celebrating the work of our colleagues, we will highlight innovation and offer inspiration by featuring the "necessary invention" happening in the performing arts.

  • Through many shared, national and global conversations that can only happen at APAP|NYC+, we will break down industry silos in search of new solutions and support.

  • With experts from inside and outside the field, we will build resilience---professionally, personally, and financially---with tools to make our spaces safe and our businesses sustainable, as well as to support our mental health.

  • While it's not "business-as-usual", connecting to the art and to each other is crucial. We will shine the spotlight on the artists, and we will fuel the collaborations that make art happen through a virtual EXPO Hall, pitch sessions and showcases.
  • We will reset and restart in 2021, activate the APAP membership, leverage our power in numbers, and take steps toward lasting change.

View Schedule-At-A-Glance

What is APAP|NYC+?

In January 2021, APAP will host APAP|NYC+---a dynamic online convening, delivering many of the valuable elements you have come to expect from the APAP|NYC conference: quality programming, an EXPO Hall, pitch sessions, performance showcases, opportunities to network with your colleagues, and more.

Why the "+" this year? 

  • Because as a field, we aim to be more inclusive than we have ever been, offering "no barriers" memberships, flexible renewal options, and low conference registration rates. Additionally, we will have open-to-the-public events during the pre-conference, and we will livestream select APAP|NYC+ events where maximum attendance from across the field is most critical. APAP|NYC+ will be more accessible.

  • Because APAP|NYC+ will be a convergence of members, artists, and influencers from around the world. APAP|NYC+ will be more international.

  • Because while APAP|NYC+ will be anchored around our planned dates of January 8-12, 2021, we are offering additional activities in advance of and after these dates. We will also host activities during pre-conference on January 6-8, as well as host follow-up activities and make available content all month long. APAP|NYC+ will be more flexible.

Will there be in-person activities?

The APAP|NYC+ 2021 conference will be held entirely online.

How to register for APAP|NYC+

Registration to APAP|NYC+ includes access to all sessions, networking activities, the virtual EXPO Hall, showcases and pitch sessions. It also gives you on-demand access to replaying content post-conference. 

To register, you must be an APAP member. However, because we know many performing arts professionals are hurting financially right now, we are offering multiple ways to become a member with our "no barriers" membership offer. Learn more about APAP membership. For membership questions, contact us at info@apap365.org.

View Registration Rates

APAP|NYC+ Sponsorship and Advertising

There is no better way to capture the attention of the performing arts industry than by advertising through APAP communications or sponsoring an APAP event!

When you advertise or sponsor with APAP, you:

  • Demonstrate your industry leadership
  • Support the performing arts field
  • Engage with performing arts professionals from around the world
  • Build brand awareness and bolster your marketing efforts

Learn more about sponsorship and advertising

Have questions about APAP|NYC+? We’re here to help! Contact us at apapnyc@apap365.org.


View All Events
  • January 13, 2021

    2021 Annual Members Meeting and State of the Association, 3:00 p.m. (EST)

    Learn More.

  • January 31, 2021

    The APAP|NYC+ Conference Platform, Swapcard---open to all conference registrants throughout the month---closes on January 31.

    Access Now.
  • February 12, 2021

    Deadline to fill out the APAP|NYC+ Conference Survey.

    Take Now.

2021 Sponsors

View All Sponsors

APAP|NYC+ 2021 Conference Committee

Thank you to the 2021 Conference Committee for their commitment and contributions to APAP|NYC+.

  • Holly Bass, artist and educator

  • Conference Co-Chair: Marc Baylin, president, Baylin Artists Management

  • Jamilla Deria, director, University of Massachusetts Fine Arts Center

  • Wendi Hassan, executive director, Cache Valley Center for the Arts

  • Conference Co-Chair: Ally Haynes-Hamblen, director of Cultural Affairs, City of Las Vegas

  • Conference Co-Chair: PennyMaria Jackson, Founder and chief creative officer, ArtzVenture

  • Laura Kendall, executive director, The Morrison Center

  • Monique Martin, director of programming, Harlem Stage/Aaron Davis Hall, Inc.

  • Amy Miller, director of programming and education, The Gogue Performing Arts Center of Auburn University

  • Conference Co-Chair: Rosalba Rolon, artistic director, Pregones Theater

  • Kevin Seaman, artist & cultural worker, independent

  • Francine Sheffield, Founder/CEO, Sheffield Global Arts Management

  • Jake Stepansky, Co-founder, JETco. and Ed.M. Candidate, Harvard University Graduate School of Education

  • Tom Warner, director of performing arts, Longwood Gardens

  • Brenda Wong Aoki, artistic director and Founder at First Voice

  • Ichun Yeh, vice president and director of sales, Sozo Artists, Inc.

Future conference dates

January 8-12, 2021

January 14-18, 2022

January 13-17, 2023

January 12-16, 2024

JanArtsNYC logo

APAP|NYC is a founding partner of JanArtsNYC. A partnership of independent multidisciplinary festivals, industry convenings and international marketplaces, JanArtsNYC is one of the largest and most influential gatherings of its kind.

Learn more.