Skip Ribbon Commands
Skip to main content

Quick Launch





APAP is the national service, advocacy and membership organization for the performing arts presenting industry and the convener of APAP|NYC, the world’s leading gathering of performing arts professionals, held every January in New York City

I want to get to know you better, APAP!



The APAP|Community


One night. 4.6K patrons?

7.28.15 The Capital Fringe Festival in DC has done an excellent job recruiting young audience members to their performances. Three practices the Fringe Fest, as it is often called, has mastered that have proven to be successful in attracting young patrons are: social media, community service fulfillment opportunities and a selection of free events. Read More.​​

Potted Potter: Tips for Reeling in Young Audiences

7.17.15 Shakespeare Theatre Company’s Harman Center for the Arts presented Potted Potter, a hysterical parody of the HP series featuring two comedians, at the Lansburgh Theatre in Washington, DC this summer. The very mention of Harry Potter can bring troves of people in with built-in interest.  Read More.​​




News and Announcements

Before and after: How to attract an elusive audience

7.28.15 Learn how the San Francisco Girls Chorus was able to attract new audiences to its performances in this Wallace Foundation case study. Bonus features include focus group findings and before and after examples of their website, live performances and more! This and other audience building case studies are available on APAP's website. Read More.


Apply now for the Cultural Exchange Fund!

7.14.15 APAP is now accepting applications for travel between August and December 2015 from its member presenting organizations, agents, managers, producers and artists for the purpose of seeing the work of artists and companies or collaborating with international artists and their collaborators. Apply Now.


APAP announces the APAP|NYC Scholarship Program!

6.19.15 APAP is excited to launch the APAP|NYC scholarship program to expand access to the conference. Current, paid APAP members can apply for a scholarship, which includes one complimentary registration to APAP|NYC 2016 and a $500 stipend. Deadline to apply is Monday, August 3 at 5 p.m. (EDT). Number of scholarships awarded are based on funds available. Donate Now OR Apply Now.


More APAP news.​​​​​​​​​




APAP|NYC on Facebook APAP on Twitter APAP YouTube Channel